"I used to sit in the stands in the 70s and 80s with my four sons and think how I didn't appreciate how the team was being managed or run. I used to be really down that our season used to be over Christmas cause in the 34 years before we bought the team they had one home play-off game in 1978 which they lost to Houston. I just said if I had a shot of running this thing, what would I try and do? So then I tried to figure out how I could get an edge in buying the team. There were three parts: the team, the stadium which was a different ownership, and 300 acres of land around the stadium that you needed to be free on the day of events for parking."

In 1985, Kraft purchased the land around Foxboro Stadium and then in 1988, he outbid competitors to purchase Foxboro Stadium for $25 million. This purchase included the stadium's lease to the New England Patriots which ran through 2001. Kraft said of the purchases, "What that did was it gave me all the revenues associated with the team, parking, signage, concession- everything but ticket revenue."

"A new owner came along- and his name was Orthwein and was part of the Bush family. In 1993, after that season, he wanted to move the team to St. Louis because they built a publicly financed stadium. That was 93 and there were eight more years remaining on the lease and I refused to let him move per the bankruptcy judges' commitment. He offered me $75 million to move and get out. So my sweet wife said to me you paid 25 they're offering you 75- take it you'll get another team someday. But as a young kid I remember when the Boston Braves left Boston for Milwaukee and that was my team so it wasn't about money. I flew out to St. Louis to meet with Mr. Orthwein and I told my wife the right number. I said, the right number is 115 and we might go to 120-125 and I went out there and paid 172, which was unlike me in many ways. And that was the highest price ever paid for any franchise in any sport anywhere in the world at the time. And it was an instinct that if we got a hold of it we'd have the third piece. The games used to be blacked out and the team never sold out in 34 years so we took on a big challenge, but it looks like it worked out okay.

There are times in life when you believe in something and you go for it. And you might never get that second chance. And when the moment comes and you got the chance you do it- and you take it on and you believe in yourself and that you can do it and whatever values and maybe sometimes it's false confidence, but then you just work it and make sure you know that hard work, perseverance, charity, mental toughness. You get your opportunity- you go for it. "

Kraft Discusses Deflate-Gate Controversy and the Negative Impact Social Media Played (18.00)

"I was upset. And I don't get upset very often, but here we were coming into one of the greatest periods and you work so hard to get there, with training camp and all the little things that can go right and wrong and it's so hard to get there and it bothered me that outside factors that good chance we had nothing to do with, could take over and influence one of the great few moments that's very special. So it was my job to get up after doing the homework I did and just make sure everyone understood where we stood.

This whole age of social media and people leak things out like it's the truth and then it takes on a life of its own. I mean it was ridiculous. These stories were leading news; people were being battered, Japanese people by ISIS and this, I just supposed air pressure in football. Just the terminology and the whole thing and that's just the times we're living in. So, you have to understand that, but that doesn't mean you have to accept. "