NFL's moble RedZone channel to be available to all season-ticket holders
NFL RedZone, the league's live look-in channel shows live games and highlights. Only Verizon Wireless, the league's exclusive mobile sponsor, currently offers mobile access to live games. But the NFL is ensuring that all season-ticket holders, regardless of their mobile carrier, will have access to the mobile RedZone channel.
The new perk is part of a broader effort by the NFL to keep stadiums full and reward loyal season-ticket holders.
"Buying a season ticket shouldn't be just an entrance to 10 games. It should be your passport to a relationship with the club you are a fan of," said Brian Lafemina, the NFL's vice president of club business development. "NFL marketing is working on a brand and name around this. … It really will be a platform we will roll out league-wide."
One concern is Wi-Fi access at the stadiums. In order for the RedZone offering to work, stadiums must provide robust wireless Internet service. Some league stadiums are well-equipped but others are lagging.
"We have to solve the Wi-Fi problem," NFL Commissioner Roger Goodell said last week, "which is to try to bring in more capacity so people can use their phones and their mobile devices in our stadiums."
In the coming weeks, the NFL is meeting with an eight-member fan engagement committee that was formed in December to provide the league with direct fan feedback, including developing loyalty programs for season-ticket holders.
Daniel Kaplan of the Sports Business Journal first reported on the new service.