Mark Cuban: Mavs more than a business

02/12/2013 2:57 PM ET
By Matt Hughes

Dallas Mavericks owner Mark Cuban.(AP)
Mark Cuban is a successful businessman. He also knows that owning an NBA team is about more than making money.

Cuban, the outspoken owner of the Dallas Mavericks, wrote a post on Blog Maverick on balancing his competitive nature, profit and the human element of sports.

"I still have a hard time sleeping after any game we lose," Cuban said. "But to some Mavs fans the Mavs are more than just a game. They are a release. They are a connection to other family members. They are an escape from the realities of a very difficult life. There are fans who love the Mavs because it makes their lives better."

As a season-ticket holder prior to buying the team, Cuban feels connected to Mavericks fans. He wants every fan to feel special when they attend a Mavericks game. The Mavericks invest heavily in entertainment and the in-game experience and have one of the most fan-friendly arenas in sports. Cuban encourages all Mavericks employees to go out of their way to create a positive experience for all fans. 

Cuban is proud of his team's relationship with the community. He shares a series of thank-you emails from fans, including families facing dire circumstances that, at least for a moment, had their spirits lifted at a Mavericks game. Cuban acknowledges that those experiences aren't unique to the Mavericks but emphasizes the importance of a sports team in the community.   

Cuban bought the Dallas Mavericks in 2000. The Mavericks won their first NBA Championship in 2011. 

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