Trenton's ballpark gets a new name
At a press conference on Tuesday morning, the Thunder announced that Princeton, N.J.-based Church & Dwight has acquired the naming rights to the former Mercer County Waterfront Park, which will now be known as ARM & HAMMER Park.
Church & Dwight has been a sponsor of the Thunder since their inaugural season in 1994; last year, the company’s various brands were incorporated as sponsors of multiple Thunder giveaways – including a trading card set of Trenton’s bat retrieving dog, Chase, that was sponsored by Arm & Hammer – and the extension of their sponsorship gives them naming rights to the ballpark through the 2032 season.
"We are proud and honored to expand our current partnership with Church & Dwight and have the iconic ARM & HAMMER brand as the new name of the ballpark," said Trenton Thunder President Joe Finley. "The pairing of the world-wide recognized ARM & HAMMER brand with the Trenton Thunder and our brand of New York Yankees Minor League Baseball is something in which the people of Mercer County and the entire region can take pride."
Representatives from the Thunder, the Yankees organization, and Church & Dwight were on hand for the announcement, as was special guest and current YES analyst David Cone. The Thunder will celebrate their 20th season in 2013, and after extending their Player Development Contract with the Yankees through 2022 earlier this year, they’re assured of being “Baby Bombers” for at least the first half of the ARM & HAMMER Park era.
"We're thrilled to be entering into this long-term partnership with the Trenton Thunder," said James Craigie, Church & Dwight Chairman and Chief Executive Officer. "We look forward to continuing Church & Dwight Company's long-standing tradition of supporting our local communities by working together with the Trenton Thunder through our sponsorship of ARM & HAMMER Park."
The Thunder, who reached the Eastern League Championship Series in 2012, will begin the 2013 season on April 4, and will play their first game at ARM & HAMMER Park on Thursday, April 11, against the Portland Sea Dogs, the Double-A affiliate of the Boston Red Sox.
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