Nets unveil 'Hello Brooklyn' ad campaign

07/23/2012 5:39 PM ET
By Lou DiPietro
The Yankees are no longer the only team in New York with a “Core Four.”

On Monday, the Nets unveiled the second phase of their "Hello Brooklyn” marketing campaign, showcasing billboards and ads centered around their new core of Deron Williams, Joe Johnson, Gerald Wallace, and Brook Lopez.

"We are delighted to continue building a connection between Brooklynites and the players on their new home team," Nets CEO Brett Yormark said in a statement. "This phase of the 'Hello Brooklyn' campaign is a creative way for the players to share something about themselves in advance of their debut at Barclays Center this fall.”

The new ads feature photos of the stars along with a personalized message that, according to a press release, “enables fans to learn more about their hometown team;” Williams’ ads, for instance, announce that he is a father of four, while Lopez’ admit he is “Batman’s biggest fan” and Wallace’s tout the small forward as an “off-season fisherman.”

“We want to get them (the fans) excited,” said Nets Chief Marketing Officer Fred Mangione. “We want them to know we are here in Brooklyn and they have a great team to support.”

The "Hello Brooklyn" campaign as a whole will stretch across print, digital, and social media platforms, and the new personalized ads are set to be officially launched on Tuesday. In addition to dominant signage at the Atlantic Avenue-Barclays Center subway stop, the team plans to put up billboards in multiple locations throughout Brooklyn – including one on the Brooklyn-Queens Expressway near the Manhattan Bridge.

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