YES Network.com

YES most-watched regional sports network

Dominates respective home market for ninth straight year
01/11/2012 9:42 AM ET
By YESNetwork.com staff

The Yankees' success has helped YES dominate the New
York sports landscape. (AP)
NEW YORK, January 11, 2012 -- The YES Network, which will celebrate its 10th anniversary in March 2012, finished the 2011 broadcast year* as the most-watched regional sports network (RSN) in the country in its respective home market in Total Day delivery (Monday-Sunday/6a-2/a) for the ninth straight year.

YES also continued its dominance over the other New York RSNs not only in the New York DMA, but throughout its home-team footprint, as well. In addition, YESNetwork.com experienced a 52% year-over-year increase in unique visitors in 2011.

2011 YES Network Ratings
• YES averaged 30,000 Total Day TV households in the New York DMA in the 2011 broadcast year. By comparison, NESN (Boston) was second in Total Day TV households with an average of 23,000.

2011 New York Dominance
• YES' average of 30,000 Total Day TV households in the New York DMA in 2011 was more than the other three New York RSNs combined (MSG, MSG+ and SNY, which combined for an average of 25,000 Total Day TV households)

• YES' Total Day dominance extends across numerous demographics; it out-delivered the other three New York RSNs combined in Males 25-54 (11,000 vs. 10,000), Persons 25-54 (15,000 vs. 14,000) and Total Viewers (37,000 vs. 31,000). • YES also held commanding leads over its fellow New York RSNs in numerous demographics in Primetime delivery

• YES' average of 68,000 TV households for Primetime in the New York DMA in 2011 was more than its next two New York RSN competitors combined (MSG and SNY, which combined for an average 67,000 Primetime TV households)

2011 Dominance throughout Home-Team Footprint
• In metered markets within New York RSNs' home-team footprints (New York, Buffalo and Hartford), YES more than doubled the combined Total Day and Primetime delivery of MSG and SNY (YES' Total Day delivery was 34,000 average TV households vs. 24,000 for MSG and SNY combined, and YES' Primetime delivery was 78,000 average TV households vs. 77,000 for MSG and SNY combined)

2011 Yankees on YES Dominance in New York
• YES' Yankees telecasts this past season averaged 321,000 TV households in the New York DMA. By comparison, Mets telecasts on SNY averaged 161,000 TV households in the New York DMA.
• YES' Yankees pre-game shows averaged 50,000 TV households in the New York DMA, which more than doubled SNY's Mets pre-game show delivery (21,000). YES' post-game show averaged 117,000 TV households, more than twice the delivery of SNY's Mets post-game show average (51,000).
• The Yankees on YES delivered more than twice the audience than the Mets on SNY in the following key demos: Men 18-49; Men 25-54; Persons 18-49; and Persons 25-54.
• Starting on June 4, 2011, Yankees' primetime game telecasts on YES ranked #1 in various demographics in the New York DMA on 35 of 38 game nights.

Yankees on YES Dominance throughout Entire Home-Team Footprint
• During the May 2011 and July 2011 Nielsen Sweeps Periods, the Yankees games on YES held overwhelming advantages over the Mets games on SNY in average TV household ratings in every market beyond the New York DMA within the home-team footprint. For example:
--> In the Binghamton market, Yankees games on YES averaged a 4.50, vs. a 0.75 for Mets games on SNY
--> In the Syracuse market, the Yankees on YES averaged a 4.00, vs. a 0.60 for the Mets on SNY
--> In the Albany-Schenectady-Troy market, the Yankees on YES averaged a 3.85, vs. a 0.70 for the Mets on SNY
--> In the Hartford-New Haven market, the Yankees on YES averaged a 3.00, vs. a 0.55 for the Mets on SNY
--> In the Buffalo market, the Yankees on YES averaged a 2.45, vs. a 0.40 for the Mets on SNY

YESNetwork.com Traffic
• YESNetwork.com, which was named the best regional/local Web site among cable programmers nationwide last year by cable industry publication CableFAX Daily, saw its unique visitors increase by 52% year-over-year and its page views increase by 32% year-over-year.

*2011 Broadcast Year: December 27, 2010 through December 25, 2011
(Ratings Source: The Nielsen Company, Live + Same Day Data)
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