The YES Network, Cablevision And MLB Advanced Media Reach Multi-Year Agreement Enabling Cablevision Customers To Purchase And Watch YES' Yankees Telecasts Live Over Broadband

Deal Marks Only Live In-Market Streaming Of Games In Professional Sports With Involvement of Local Television Rights
06/24/2009 11:30 AM ET
NEW YORK -- The YES Network, Cablevision Systems Corp. (NYSE: CVC) and MLB Advanced Media (MLBAM), the interactive media and Internet company of Major League Baseball, Wednesday announced a multi-year agreement that will allow customers who receive the YES Network by subscribing to Cablevision's Family Cable (expanded basic) level of television service or above -- and its Optimum Online high-speed Internet service -- to purchase a package of YES' New York Yankees game telecasts for live in-market online viewing. This agreement will make Yankees on YES live game streaming over broadband the only live in-market streaming product in professional sports to include games with local television rights.

Any eligible Cablevision customer who elects to purchase this package can watch YES' Yankees telecasts live on his or her computer throughout the entire home broadcasting territory of the New York Yankees, or on laptops or other portable computers using Cablevision's Optimum WiFi wireless Internet service.

The offering will enable Yankees fans who already watch YES on Cablevision to access a package of Yankees games with enhanced convenience and portability. In addition to the YES Network's Yankees telecasts, Cablevision customers who also subscribe to the Cablevision broadband package will have the opportunity to receive unprecedented access to YES' Yankees telecasts via broadband, including over Cablevision's new Optimum WiFi wireless Internet service. Optimum WiFi offers free wireless Internet access to Optimum Online customers through thousands of access points in commercial and high traffic areas across Cablevision's service area. For more information on Optimum WiFi, visit

The Yankees on YES live game streaming over broadband package, available for a onetime fee of $49.95 for the remainder of the season or $19.95 for any 30-day period, is scheduled to begin on Wednesday, July 8 at 8:00 p.m. (EDT) with the YES Network's Yankees-Twins broadcast. All games will be delivered in true high definition, the highest quality live streaming as pioneered by MLBAM this year in its MLB.TV package.

Beginning immediately, eligible Cablevision subscribers can review FAQs for the product and begin purchasing the package on, and Cablevision and MLBAM will implement and manage an authentication process ensuring that only those Cablevision customers who receive the YES Network as part of their cable service and also subscribe to Optimum Online will be able to subscribe to the package.

"We are delighted to partner in this collaborative effort to deliver greater access to Yankees fans within their local market," said Bob DuPuy, president and COO, Major League Baseball. "This agreement represents an important opportunity for Yankees fans to stay connected with their favorite team while providing them the portable flexibility to do so when they cannot be at the ballpark."

"This is a landmark agreement in that it respects our partners' core business models while enhancing their new business prospects," said Tracy Dolgin, president and CEO, the YES Network. "At the same time, Yankees fans have more choices than ever before to follow the team, and there are no extra costs passed on to those who choose not to sign up for the package. Of course, Yankees fans can continue to watch the most storied franchise in sports on the YES Network."

"We offer Optimum customers the best television, phone and high-speed Internet products in the market, and the addition of live streaming Yankees' games as an additional option for our customers further differentiates the value and choice we are able to provide," said John Trierweiler, senior vice president of product management, Cablevision Systems, Corp. "This is an exciting development for our customers, making live Yankees' games available for the first time on broadband and through our free Optimum WiFi wireless Internet service, and we look forward to introducing this package on July 8 with the baseball season in full swing."

"This is an important and groundbreaking agreement among YES, Cablevision and MLBAM that greatly benefits Yankee fans," said Hal Steinbrenner, managing general partner and co-chairman, New York Yankees. "This gives fans the flexibility to watch Yankees games on YES almost anywhere. It is an enormous step forward and I know our fans will jump on the opportunity."

About The YES Network
The YES Network has been the most-watched regional sports network in the nation the past six years, and was the first regional sports network to offer interactive content for Major League Baseball telecasts. It was also among the first regional sports networks to launch a standalone 24/7 standalone HD channel. The YES Network features exclusive telecasts of the 27-time World Champion New York Yankees and the New Jersey Nets, as well as Emmy Award-winning biography, interview and magazine programs, along with college games. The network also presents a live daily simulcast of WFAN's highly rated Mike'D Up: Francesa on the FAN show. Further YES Network information can be found at

About Cablevision
Cablevision Systems Corporation (NYSE: CVC) is one of the nation's leading media and entertainment companies. Its cable television operations serve more than 3 million households in the New York metropolitan area. The company's advanced telecommunications offerings include its iO TV® digital television, Optimum Online® high-speed Internet, Optimum Voice® digital voice-over-cable, and its Optimum Lightpath integrated business communications services. Cablevision operates several successful programming businesses, including AMC, IFC, Sundance Channel and WE tv, through Rainbow Media Holdings LLC, and serves the New York area as publisher of Newsday and other niche publications through Newsday Media Group. In addition to these businesses, Cablevision owns Madison Square Garden and its sports teams, the New York Knicks, Rangers and Liberty. The company also operates New York's famed Radio City Music Hall, the Beacon Theatre, and the Chicago Theatre, and owns and operates Clearview Cinemas.

About MLB Advanced Media
Established in June 2000 following a unanimous vote by the 30 Major League Baseball club owners to centralize all of Baseball's Internet operations, MLB Advanced Media LP (MLBAM) is the interactive media and internet company of Major League Baseball. MLBAM manages the official league site,,and each of the 30 individual Club sites to create the most comprehensive Major League Baseball resource on the Internet. offers fans the most complete baseball information and interactivity on the web, including up-to-date statistics, game previews and summaries, extensive historical information, online ticket sales, baseball merchandise, authenticated memorabilia and collectibles, fantasy games, live full-game video webcasts and ondemand highlights, live and archived audio broadcasts of every game, Gameday pitch-bypitch application, around-the-clock hosted and specialty video programming and complete blogging capabilities. offers more live events on the Internet than any other website in the world. comments