YES most-watched regional sports network in U.S. for 6th straight yearNew Jersey Nets ratings increase by 20 percent
The YES Network's 2008 Highlights:
YES was the most-watched RSN in the nation for the sixth straight year:
» YES averaged 29,000 TV households in total day delivery, 16% more than #2 NESN (Boston), which averaged 25,000 households
YES was the dominant RSN in New York for the sixth straight year:
» For the sixth straight year, YES was the most-watched New York-based regional sports network in total day delivery; its average delivery of 29,000 TV households was comparable to the combined delivery (31,000) of the other three New York-based regional sports networks (MSG, MSG Plus and SNY)
» For the sixth straight year, YES was the most-watched New York-based regional sports network in primetime (7-11 pm), averaging 72,000 TV households
Highlights of YES' 2008 Yankees coverage:
» Thirty-three YES telecasts of Yankees games in 2008 garnered a 5.0 rating or better, compared to just seven SNY telecasts of Mets games.
» In primetime, YES' Yankees game telecasts regularly out-performed ABC, NBC, Fox and CBS programs in New York. For example, from May 28 to August 7, primetime YES Yankees telecasts were the #1-rated program in the New York DMA 24 out of 25 game days in TV households, Men 18+, Men 18-49, Men 25-54, Adults 18-49, Adults 25-54, and Total Viewers 2+.
» The average 2008 rating for YES' Yankees pre-game shows was 29% greater than that of 2007 (0.9 vs. 0.7).
And how about those Nets...
» Through Monday, January 5, the YES Network's New Jersey Nets basketball telecasts are averaging a 0.6 household RTG, a 20% season-to-date increase from last season.
Source: Nielsen Media Research, Live Data Used
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